Stand Out by Building Your Brand

Consider your reputation your career brand. It is the most important assets you can develop. In today’s society, you must learn to put yourself in the best possible position in order to find a new and better job or get promoted at your current workplace. This book shows you how to build a personal brand without sacrificing your individuality.

Career Distinction gives readers the tools to:

Career Distinction: Stand Out by Building Your Brand

• Build a reputation that will create success
• Understand how others perceive you
• Understand and nurture your value system
• Identify your target audience
• Create and maintain an online identity
• Keep your “karma” good

About the Author

William Arruda is the founder of Reach, the first consulting company to help businessmen brand themselves. He has worked with many Fortune 100 companies, and he is a highly respected motivational speaker.

Kristen Dixson is a consultant and expert on building online identities. She has established a program designed to help personal brand experts understand and implement online identities.